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Self-Awareness, Part 1: Getting to Know Yourself

Self-Awareness is the best start for leadership development. But how do you get that? What should you look for; and how?

The ancient Greeks had the phrase “Know thyself” chiselled on the doorway to the temple of Apollo at Delphi. Real knowledge, insight and understanding about important events and people in the world around them wasn’t possible they reckoned, without first having the foundation of self-knowledge.

If that’s still true today, how do you actually go about getting self-awareness? What should you look for; and how do you do it?

I think there’s perhaps three or more important areas to consider and I’ve set out some of those below. These are often used as early as the second or third phase in my coaching approach, as they’re so fundamental to the development work we need to do after that.

This is a fairly long post for me, over 1,200 words, because I wanted to give you a rounded sense of where to be looking, what to be listening for and how it feels to be embarking, in a structured way, on this kind of self-knowledge work. What I’ve written here isn’t the only way to go about it, and even at over 1,200 words this is still only a very quick jog around the park. Anyway, I hope you find it helpful in some way.

1. Your Values

These are the things that, at the moment at least, are intrinsically important to you. They can or might change over time or in a different context. Some may be more important than others, and that also can be fluid but, most of the time, they’re fairly consistent. Here’s my own top 5 Values:

  1. Making a difference / Usefulness / Legacy
  2. Excellence / Strive to be the best / Learn-Apply
  3. Congruence / Authenticity / Be true to yourself
  4. Independence / Self-reliance / Go do it
  5. Balance / Harmony / Wholeness

Note that these are in ‘strings’ of words, separated by “/” because often one word by itself isn’t enough to capture everything about a particular value.

A simple way to start to uncover your own values would be to remember a time, at work or at home, when things felt like they were going great, or just right, or were especially poignant in some way. What were the circumstances of that time? What was going on around you, who was present, how did you feel?

The chances are that during that time several of your values were being quite strongly upheld. People can often begin to identify those values by reflecting on that time and getting curious about what made it so great for them.

2. Your Thought Patterns

This is about how your (mostly unconscious) mind filters out what is useful information and what isn’t and how it then represents that information, so that you can make sense of the world around you.

Since this process happens very fast and mostly unconsciously, one of the best ways to uncover your own patterns is by way of a kind of compare and contrast with other people. Look at the way they do things, and see how it compares with your own way.

Here are two examples of the kinds of things to consider:

  1. Are you motivated into action more by (a) the chance to achieve a goal; or (b) the need to solve or avoid a problem?
  2. Do you prefer (a) to have lots of choice and variety, creating different possibilities in the way you go about things, or (b) do you prefer to stick to a tried and tested process?

Another important pattern became obvious to me when I got a new Satnav. My old one used to show me a map of my whole route when it had finished plotting. Only after you’d seen that ‘big picture’ screen, did it let you start navigating. But my new satnav didn’t give you that overview. Once it’d plotted a route, it just went straight to “Turn left”. I really found it difficult to trust the new satnav and would often ask my wife to just check the ‘big picture’ of the route in our tatty old road atlas, which she hated doing. Turns out, I’ve got a strong preference for thinking in big picture terms and, until I’ve done that, it’s really hard for me to get into the detail, even though I’ve trained myself (I’m an ex-accountant!) to work with detail. And my wife is the opposite, she’s fascinated by the detail, so she hated being asked to check the big picture of the route.

Again, these factors are not immutable, they can change and be changed. It’s important to not ‘adopt’ them as fixed determinants and to not use them to pigeonhole yourself or others, or to excuse bad behaviour.

It’s possible, although I don’t think it’s often that necessary, to go through about 20 or so of those key patterns as part of the coaching process in in easy conversational way with me. I don’t often do that, because I’d rather people take responsibility for their own self-knowledge than have me or some anonymous psychometric test do it for them.

As well as the kind of thought patterns I’ve described here, you could also look at key aspects of personality, such as introversion or extraversion. The important thing is to just look, listen, feel and think your way a little more consciously than normal really. The psychologist Carl Jung said “Until you make the unconscious conscious, it will direct your life and you will call it fate.”

3. Your Fears, Doubts and Limiting Beliefs

What holds you back? What doubts do you have about yourself, your abilities, the kind of person you are, the way others might see you?

What things are you so unconsciously afraid of, that you’ll automatically come out fighting, even when that isn’t the best way to do things?

In what way do you sell yourself short? Or sabotage your own efforts?

What unwritten rules have you made up about how you have to “be” (e.g. a favourite of mine: “I have to be strong”)?

What shame or hurt are you carrying around about past experiences that made you feel inadequate?

I love working with fears, doubts and limiting beliefs because I see them not as ‘bad’ things, but as really useful data about what’s important to people and about how they might really shine, if they want to.

If you’re ready now to start uncovering some of your own possible fears, doubts and limiting beliefs, try completing some of the sentences below. Do it fast and without too much conscious thought:

I’m often too …………………

I need to be more …………………

I can’t seem to …………………

I should stop (or start) …………………

I mustn’t keep …………………

I shouldn’t always …………………

I must be less …………………

Every time I try to do ………….…….,   ……………. happens

I want to …………………, but that’s just the way things are

I don’t deserve to …………………

I ought to …………………

If you find anything at all, start celebrating, because that just might be the bit of self-knowledge that opens all the other doors. And if completing the sentences didn’t uncover anything for you, just try going back to those questions I’ve posed at the start of section 3 above and become curious about how any of those might apply to you.


After working through those three key areas, the next level of self-knowledge is to get really clear about what’s even more important to you than your patterns of thinking and your doubts and fears and about how you might apply your values to your life and your work.

Overcoming Self-Doubt

Nine Lies the Gremlin likes to tell you that create self-doubt and sabotage your confidence

Lie 1:
You’re the only one who feels out of their depth, doesn’t deserve to be there or thinks they’re not up to the task

The Gremlin is a shorthand term we use for the process of self-doubt, inner-criticism or limiting self-beliefs that people experience. If there’s one thing that’s helped me have more empathy and understanding in the 17 years I’ve been doing this job, it’s the realisation that everybody experiences this process at one time or another. Step one in working with the Gremlin is to accept that this process operates for all of us – this knowledge allows us to be more accepting of other people and more empowering towards ourselves.


Lie 2:
You’re peculiar even for thinking about the process of self-doubt and self-sabotage, let alone for wanting to work on it

Imagine for a moment that you are one of the very first human-being-like creatures, sitting outside your cave one pleasant summer’s evening over 100,000 years ago. You notice that the tall grass in front of you is waving about. Do you (a) assume it’s the evening breeze gently moving the grass, or (b) assume it’s a rather large tiger looking for supper and that you’re on the menu!?
Clearly it’s safer to assume that there’s a possible threat on the horizon. All of us alive today evolved from those early humanoids whose survival depended on being aware of daily threats to their very existence. Later, as our early ancestors developed into social groupings, emotional threats to our place in the tribe were also important to avoid.
So our brains evolved to rapidly and automatically scan for existential threats and it’s this same ‘monkey-brain’ mechanism that today still seeks to keep us safe from physical and emotional harm. Nowadays, the actual physical threats are reduced and it’s the emotional ones that mostly concern us: “I might look stupid”, “I should be more self-assured”, I’m not a good enough X…”. Fortunately, we also have more evolved higher-brain cognitive abilities and can think and work our way past this Gremlin process.


Lie 3:
There’s nothing you can do about feelings of self-doubt and lack of confidence; it’s just the way you are

This is one of the most powerful lies the Gremlin tells us. Remember, this is an evolved process that is trying to keep you safe from physical and emotional harm. Outside of actual clear and present danger, its logic is flawed but powerfully simple: change is dangerous; the status quo is known and therefore safe; therefore avoid the unknown and protect the status quo at all costs. Change, and your own attempts to change and grow, are a big threat to the Gremlin.
This is why the most important step in working past this process is to begin recognising it for what it is – a safety mechanism evolved to protect the status quo. We can work with this most easily by looking out for the kind of phrases the Gremlin likes to whisper in our inner ear: (“I shouldn’t be so…”, “I must be a better X…”, “I can’t ever do Y again…”, “I mustn’t keep…”).


Lie 4:
If you were happier or were doing more meaningful work, you wouldn’t experience so much self-doubt or lack confidence

There’s a great poem by Marianne Williamson that begins

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.”

I think this poem is a great way of reminding ourselves that this Gremlin process will also operate to sabotage the good stuff and make us doubt the good times, just as much as the bad. It operates to protect the status quo – positive work and fulfillment and the growth they can lead to are perhaps even more of a threat to that.


Lie 5:
You need a really well thought-out argument to counter your Limiting Self-Beliefs

Take one of the most frequent things I hear from people’s Gremlins, which is something like this: “I’m the only one around the senior management table who isn’t really on top of things”.

To counter this, people often run through the opposite arguments: I am qualified in my subject; I have got years of experience; I did do the preparation for the meeting; I do take the time to keep up with what’s going on.
But why don’t these arguments always work?
The problem is that the Gremlin process uses your strengths against you.
So conscientious people never feel they’ve done enough preparation. Or people who are great at analysis see all the flaws in their own case. Or people with high levels of empathy sense the doubt and confusion in others and assume it’s about them.
Because it uses the very characteristics that make you a strong person, you can never fight the Gremlin head-on and you shouldn’t try. One of my trainers told me it’s like this:

Never wrestle with a pig, because the pig just enjoys it and you both end-up covered in muck!


Lie 6:
You automatically feel like this all the time

The Gremlin process sits in the parts of our brains that autonomously scan for threats and trigger our emotions. So it works incredibly fast. Especially when compared with the logical ‘higher-level’ brain functions. This speed and autonomy can make it feel like it’s always there, even when it’s not.

To free ourselves from feeling that we have these self-doubts, limiting beliefs and lack of confidence all the time, we need to practise spotting the Gremlins ahead of when they are likely to happen. This way we can use the more recently-evolved and higher-level parts of our brains to determine in advance what we actually want.


Lie 7:
You need to get rid of your Gremlins once and for all

This is another way the Gremlin likes to try and set us up to fail – and therefore preserve the status quo. Remember, this whole process exists to keep us safe from physical and emotional harm. In the right circumstances, it’s a useful trait. Even if it were possible to be rid of this process (and I don’t think it is), trying to get rid of it just denies the reason for it being there in the first place!
Instead of getting rid of the Gremlin process, our development and growth actually depends upon seeing it for what it is and learning to co-exist with it.


Lie 8:
You are weak; All your previous efforts to overcome this have failed; Better just to avoid challenging situations

Put the gremlins to one side for a while and get curious about just what it is that this process is trying to protect you from. Often the (warped) logic is pretty easy to follow. For example: If you believe you’re weak you won’t try, if you don’t try you can’t fail, if you don’t fail you won’t get hurt.
Or: If you avoid challenging situations you won’t have to let your assertive side show, if people saw how assertive you really can be they might not like you and then you’d be alone and isolated.
Taking the time to understand just what this previously unconscious process has been trying to protect you from is a great way of not letting the Gremlin run the show for you. Once you know what it’s been trying to protect you from, then you can decide consciously for yourself whether you really need that kind of protection.


Lie 9:
You should be ashamed of your self-doubt and lack of confidence

I’ve left this one ‘til last because it’s a particularly insidious lie. So that you don’t do something practical to work on the process, the Gremlin actually judges you badly for its own existence. In effect, you can have a Gremlin about your Gremlins!
There’s nothing to be ashamed of for having self-doubt and not having as much confidence as you’d like, for all the reasons discussed above.

Working with this process is about making it transparent and learning to co-exist with it. Beyond that, become curious about your own future.

When you learn to co-exist with your Gremlin, so that you see it there for what it is, and it’s useful when it is useful but doesn’t stop you when it’s not useful – then; what might be possible for you?


Our doubts are traitors and make us lose the good we oft might win by fearing to attempt

William Shakespeare, Measure for Measure