Championing: the worthwhile risk of believing in people out loud

I am a romantic at heart and I like to see myself sword in hand, armour a bit dented, lifting others up right at the point when they need it most. If you work in a senior team, that moment appears in front of you more often than you’d think.

And one powerful way of doing it, is with the skill of Championing. This was forged in the world of coaching, but is absolutely a team leadership skill to always have in your bag.

  • It comes in different varieties, but here’s a good one to start with …

 

If someone seems a bit out of their comfort zone, say something like this:

“Look at how far you’ve already come. You didn’t avoid the hard steps, even though that took some guts. You can do this.”

My friends will tell you that I just can’t switch off my championing muscle. It isn’t always easy, because what you say needs to be something that you totally believe – otherwise people will sniff it out. So you may need to dig a bit to find it.

And it can be risky. People might let you down. You might Champion someone who hasn’t asked for it, and they reject it. (Never happened for me yet, but you never know – I believe it’s worth the risk!).

I’ll add other varieties of Championing and more about what it takes as I write more about this amazing skill in future Articles.

Leaders who are instinctively strong will probably already be doing a fair bit of Championing. If you’re already doing it and I’ve just given you a name for it – excellent. Keep going. The alternative, to be in a room full of team members no one ever lifts up is just unthinkable.

The Wonder of How People Tick

How people are, the range of how they see things, the sheer breathtaking depth of what makes them tick – is wondrous!

I want to peel back the lid on this a little and show how it relates to the coaching work I’m driven to do and what it means for a leadership team at work.

Mind You Don’t Kill It

There’s a danger to peeling back the lid. Because if you start peering around inside people with a focus that’s too sharp, you can kill the wonder of the whole.

Here’s how it works for me, when I do manage to keep the wonder but also manage to get under the lid of what makes people tick. It starts with a curiosity: What organises them? What are they making meaning from? What are they orienting by, often without knowing it themselves?

Importantly, this is not a technique, not something I switch on at the useful moment. It’s just where my attention naturally lives. The wonder of how people actually work is the most interesting thing in any room to me, and I have never found the bottom of it.

Wonder is a quiet, deliberate, almost zen-like state, even when it does take your breath away. It’s a quality of attention you choose to bring, and then stay inside. You hold people in genuine curiosity – and this is what goes beyond curiosity – you also hold the possibility that they will amaze you. And you keep holding it.

Attending to people this way opens them rather than reducing them. A lot of our working culture assumes the reverse, that to understand someone is to file them, to type them, to have them sorted and therefore done with. A kind of dissection. In my experience this is mostly not useful.

So what should you look for, if you want to discover some of that wonder in what makes people and teams tick, and peel back the lid on it a bit? And do that in a way that helps them?

Start with Aliveness

Aliveness is the first thing I look for. How alive does someone seem, right now. And what brings them more to life. And what puts out that light.

People might ask you, “Oh what are the tells, the little twitches that show how alive someone is?” And that is absolutely the wrong kind of question, because the moment you are hunting for aliveness in those details is the moment you have stopped really looking. Stay in the wonder, the curiosity and the possibility of being amazed, and you will see it.

Once you get a feel for what impacts someone’s aliveness, you begin to get a flavour of what they are filtering for, what they notice and reach toward, even when they don’t know they are doing it. This is at the very heart of what makes people tick.

And you don’t even have to guess at it from the outside. You can simply ask them. “I noticed you came alive when we talked about X. What’s important to you about that?” Even if you have to ask a few times, going deeper each time, they will tell you. It’s like people are just wating to hand over the keys to who they are, to be properly seen and held in wonder.


A small practical example:

A senior team I worked with had a member everyone had quietly decided was disengaged. Sat back, said little. But when I observed him, I didn’t think his aliveness was flat. It was more like a beehive, buzzing away inside, but you could only hear it up close. I caught it when a colleague turned and asked what he thought. He became alive. So I followed it up, and what mattered to him was being genuinely asked, his judgement actively wanted. The disengagement everyone had seen was nothing of the sort. He was waiting to be asked, in a room where being asked had real meaning for him.


There is more beyond that, and I won’t lay all of it out here. What’s necessary first, before they can feel alive at work. What that leads to, or makes possible. Those are straying into techniques and part of a job like mine is to be unconsciously-competent enough with them that they show the wonder, not kill it.

What an Artist Sees in a Masterpiece

A friend of mine is going to an event with the artist Lachlan Goudie in conversation with the historian Simon Schama, on what makes a masterpiece. The premise has stayed with me, because it holds a similar risk.

The risk is that learning to read a great painting might cost you the wonder of it. That once you can name the composition, place the period and explain the technique, you have turned a living thing into a problem you have solved, and you stop seeing it.

Goudie’s approach answers that. The first question he asks of a painting is not why it was made but how. For him the struggle between the artist and their materials is not incidental to the work. It is the work. Going that deep leaves him more in awe of the painting, not less. Schama calls the result an epic of what humanity is capable of.

That is what I am claiming for people. Read someone all the way down, their aliveness, what they filter for, what they value, the evidence of it, and if you do it in wonder rather than to have them sorted, you come out as Goudie does in front of the painting. More in wonder that something as intricate as a person can be revealed at all.

Teams are People Too – Really

Another thing that really helps is to think of the team itself as a person, who you might also find wondrous. A collective being that is the sum of them and somehow also its own thing.

I first met this idea on an ORSC course, where it is called the Third Entity. That methodology tends to read the collective as a system. And whilst I love systems thinking, I also don’t want to reduce a room of wondrous people to a mere system. So I see that team as a person, living and breathing. That is synergy in action.


Another small example:

I remember asking a team to consider what they were leaving behind for the people who would follow them. The room gave a kind of collective gasp, a single breath taken all at once. That was the team-person, showing itself. Briefly heard in something that brought them alive.


Teams of course have their own collective way of doing things, their behavioural ‘strategy’. How they run their meetings, how they delegate, how they hold one another to account. And if a team can see clearly the things that increase its collective aliveness, it can make different choices about the elements of that strategy, or simply be more willing to put its shoulders to the one it already has.


I have been doing this work a long time. And even when you can get under the lid with quite a degree of experience and insight, there is still no bottom to it. People and teams will still amaze you. They will still leave you in awe of them. This is the test of whether you are reading them in the right spirit. Not how accurate the reading is, but whether the curiosity, and the openness to being amazed, leave you with more wonder about how people tick. And on the good days, that is what I find.

Great teams don’t need to win every point, just the ones that count

I’m talking about that tough decision your top team needs to make, that then holds up over time. The reorganisation that doesn’t end up tearing the place apart but instead brings people together.

Doing all of this as a senior leadership team is genuinely tough.

When you’re in it, even if it does all come together, it may not feel like you’re actually winning at all. Instead, it may feel more like there’s always one more mountain to climb, one more difficult relationship to work with.

I’m very keen that the business teams I coach know what it takes to win.

And I’m actually even more keen that they know what this feels like. Because that feeling is what sustains their efforts over time. And it also suggests that we might need to take a slightly different route to how we measure your success as a team.

First though, let’s talk about one little shift that I often point leadership teams towards.

Winning day-to-day at work often feels only marginally different from losing. But that margin is what makes all the difference.

There’s a great analogy to be drawn from the world of tennis.

Look at Novak Djokovic, holder of the men’s records for 24 Grand Slam singles titles and 428 weeks as world No.1. Yet across their careers, Djokovic and his great rivals Federer and Nadal have won only around 52–54% of the total points they’ve played.

For not quite every second point – they’re actually losing!

And this can be why it feels difficult to know how you’re doing as a senior leadership team. Why we inevitably end up focusing on the things that don’t feel like a win, and not noticing those that do.

So the insight to take is that you don’t need to win every point, you need to win the points that tip the game.

For a senior leadership team, what tips games is alignment: how well you move together towards the same thing. McKinsey’s long-running Organisational Health Index, covering more than two and a half thousand organisations and eight million people, finds the same thing again and again — the healthiest organisations deliver three times the total shareholder returns of the least healthy. And Alignment, crucially, is one of the three pillars holding that up.

So if you want to know what makes a team win games, and how that feels so it becomes sustainable over time, do these three things:

  • First, ask your team, “What does it feel like, when we’re winning?”

And it may take a couple of goes at that, because what you’re likely to get first time around is a lot of people saying what it doesn’t feel like. They’ll say, “Not like we’re fire-fighting all the time.”

Ask the question again, “And when we’re not firefighting all the time and we’re winning – what does that feel like?”

  • Second, count and celebrate the wins.

There is so much caution against doing this. People worry that counting a small win will somehow divert attention from the next point in the match. And there’s some truth in that. It’s a skill for your team to learn together. Pause, count the win, take that energy into the next point.

  • Third, Alignment, and the health of your team, is so much more important than scoring individual points.

It’s both a feeling and a good metric. Ask yourselves, “Do we feel like we’re standing shoulder to shoulder?” And then look at the games you’re playing – are you winning more than you lose?

Teams win games and the best-aligned teams consistently win more.


About me

I’m Nick Robinson. I coach leadership teams who sense they’re not yet working well enough together.

My flagship programme The Shift is a development experience that helps leadership teams strengthen trust, alignment and how they function together. The result for the organisation: clearer decisions, stronger collective leadership and better performance.

If you would like to learn more about that work, please get in touch. https://www.nickrobinson.org/the-shift-leadership-team-development


LinkedIn Newsletter

Convictions: Leadership Teams is my monthly LinkedIn newsletter: longer, more personal pieces setting out what I’ve come to believe about leadership teams and the work of developing them. You’ll find it here:

https://www.linkedin.com/newsletters/convictions-leadership-teams-7437896226198450177/


Further reading

McKinsey & Company, “Healthy organizations keep winning, but the rules are changing fast” (2024)

https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/healthy-organizations-keep-winning-but-the-rules-are-changing-fast

If you don’t think your team is amazing, who will?

This is the best bang-for-buck leadership tool I know – and most people shy away from using it, because it means sticking your neck out.

It starts with a question: at work,

How do you regard the people and teams around you?

Are they good; are they smart; are they trying their best?

Or are they careless, lazy, unthinking, unfeeling?

One huge lesson I discovered really early in my leadership career was that:

  • You can make an intentional choice about how you regard the people around you at work; and
  • That choice pre-determines what you actually get!

This is one of the most important choices I know for leaders to make and as we’ll see, it matters even more for whole teams, especially the one at the top.

If you think the people around you are lazy and unthinking, well, what a surprise, that is how they will be.

If you choose to see the people around you as amazing, full of innate ability, trying to do good, that is absolutely what you will get back.

And not only that, it’s a self-fulfilling, self-perpetuating dynamic, especially if you’re the kind of person who holds themselves to a high standard. Because that gives you the kind of impact that makes other people (often unconsciously) say to themselves:

‘Hey, you know what, Nick clearly thinks I am an awesome person. And if he thinks it, well, it must be partly true at least. I am going to try my best to live up to that. It makes me feel good. I’m going to raise my game with other people too, and show them how awesome I think they are.’

Okay, so I know what you’re thinking at this point (26 years of coaching does give me some Jedi powers), there’s always that one exception.

I say, ‘Hey think of people at work as awesome, and they’ll be awesome’, and you’re thinking of Bill. Bill is the guy who always seems to do less than he could, to take advantage. We all know a Bill.

The risk for you, if you start trying to think of Bill as amazing, is that he betrays that gift. This is a real risk. Do not use that as an excuse to tamp down on how you regard everyone else at work, though. Add Bill to your innate belief in the potential of others. And then if he doesn’t live up to it, decide whether there’s more work to be done with him. If you don’t do this, you will never hit your own full potential as a leader.

And there is an even bigger payoff waiting for you if you want it.

I have seen from so many coaching assignments that this mindset matters even more with teams. And the more senior the team is, the bigger the impact.

We know from Hackman and Wageman’s research that the senior team’s functioning is truly decisive. The whole organisation’s fate can hang on it.

So if you’re a member of a senior team, or even the CEO, how you regard your colleagues matters much more than you think. Whether you see them as amazing people with huge potential, or as lazy, unthinking and obstructive – it won’t just stay in that senior team. It reaches out from your boardroom to every corner of the organisation.

So you have to decide. Do you want a senior team that sees each other as less than amazing?

Or do you want to take a risk, and be the role-models for inspiring everyone’s potential?


About me

I’m Nick Robinson. I coach leadership teams who sense they’re not yet working well enough together.

My flagship programme The Shift is a development experience that helps leadership teams strengthen trust, alignment and how they function together. The result for the organisation: clearer decisions, stronger collective leadership and better performance.

If you would like to learn more about that work, please get in touch. https://www.nickrobinson.org/the-shift-leadership-team-development


LinkedIn Newsletter

Convictions: Leadership Teams is my monthly LinkedIn newsletter: longer, more personal pieces setting out what I’ve come to believe about leadership teams and the work of developing them. You’ll find it here:

https://www.linkedin.com/newsletters/convictions-leadership-teams-7437896226198450177/


Further reading

Senior Leadership Teams: What It Takes to Make Them Great – Ruth Wageman, Debra A. Nunes, James A. Burruss, and J. Richard Hackman (Harvard Business Review Press, 2008)

https://www.amazon.co.uk/Senior-Leadership-Teams-Takes-Common/dp/1422103366

The Team You’re Actually On

Senior leadership teams have a keystone that no other team carries or rests upon in the same crucial way.

It literally holds the show together. And if you’re a senior leader who doesn’t know it’s there – then you are a problem.

Only at the point of that keystone – the senior leadership team – is the whole organisation joined together.

So this can start being a problem when someone gets promoted to the senior team for the first time, and continues if their CEO or MD either doesn’t get its importance or know how to deal with it.

Say you get promoted to Chief Financial Officer, CFO. That’s a big deal! All those responsibilities that come along with the car and the bonus.

Here’s the thing that can be VERY hard to wrap your head around if you’ve got a ‘C’ or a ‘Director’ in your job title.

If you are on the senior leadership team, then that is the team you are ON.

So far so obvious.

But what is much less obvious is that, as CFO for example, you are NOT a member of the finance team. You just head that up.

I go into senior teams and see it happen over and over. A room full of smart, capable people, but each one quietly still captaining their own function. No one really comfortable with sitting on the team they’re actually on.

It’s the difference between leadership and membership.

And when people get it wrong, what happens is that:

  • Silo-working becomes entrenched;
  • Mutual accountability on the senior leadership team becomes almost impossible; and
  • Performance down the line suffers.

 

That confusion, about which team you’re really on, is why your team agrees in the room, but those decisions and their commitment begin to unravel the moment people are outside of it.

We already know the organisational costs of silos are real and consequential. Work by Tett shows that fragmentation produces organisational blindness, with serious downstream costs.

And we can now see it in the data. When work went hybrid, studies by Yang and Zuzul et al. found cross-group connection (people talking across functions rather than within them) falling by around a quarter. That makes the job of holding a senior team together harder still for any CEO today.

The issue isn’t a failure of the individuals, and it isn’t just a conceptual challenge. It’s an identity problem. And almost nobody is naming it as one.

Senior leadership teams have to grasp this identity. THIS is who we are, and this is who I am as a Chief Something Officer – a member of that team. Get this right and the decisions stop unravelling, accountability comes to life.

Get it wrong, and that keystone never sets. The building comes down.


About me

I’m Nick Robinson. I coach leadership teams who sense they’re not yet working well enough together.

My flagship programme The Shift is a development experience that helps leadership teams strengthen trust, alignment and how they function together. The result for the organisation: clearer decisions, stronger collective leadership and better performance.

If you would like to learn more about that work, please get in touch:

https://www.nickrobinson.org/the-shift-leadership-team-development


Further reading

Gillian Tett, The Silo Effect (Little, Brown, 2015) https://www.amazon.co.uk/dp/B00GFHG2CM

Yang et al., “The effects of remote work on collaboration among information workers,” Nature Human Behaviour (2022) — https://www.nature.com/articles/s41562-021-01196-4

Zuzul et al., “Dynamic Silos,” Management Science (2025) — https://pubsonline.informs.org/doi/10.1287/mnsc.2022.02797

6. Why Leaders aren’t more Honest with Each Other

When I talk about senior leaders not being fully open and honest with each other, it’s tempting to frame that as a failure, a failure of courage or commitment. But the risks involved are real. To be genuinely honest with a peer on a senior leadership team is to risk status, to risk being seen as weak, to risk damaging a relationship you depend on, and to risk a professional identity that has taken decades to build.

This is a rational response, not excessive caution, and Hackman and Wageman’s research confirms this. The way senior leaders are selected, rewarded, and held accountable makes this kind of vulnerability very difficult. Given what’s at stake, of course people can sometimes play it too safe.

To explore this yourself, think of a time when someone gave you a direct piece of feedback that stopped you in your tracks, but which you realised was immensely useful. How did you react at first and why? And if you wanna go further than that exploration, just share that really simple story with colleagues.

5. It’s Vulnerable at the Top

Team development work is hardest right at the place where it matters most. At the top, in the senior leadership team.

And the reason is straightforward. The higher the stakes, the more reputation is on the line. And the more dangerous it feels to be visibly uncertain, wrong, or vulnerable.

Most senior leaders have spent decades building a professional identity of confidence and competence. That’s what got them here. But that same identity makes honest, risky conversations, genuinely harder to have. This isn’t a personal failing. Amy Edmondson’s 25 years of research into psychological safety, tells us that this difficulty is structurally understood and evidenced. Senior leaders are not getting this wrong.

They’re up against something that is simply at their level, very hard to achieve.

To explore this productively yourself, start with yourself and don’t try to change or be more open with others yet. Ask yourself, where do I feel genuinely vulnerable at work? Because that kind of honest self-reflection is where team development really takes off.

4. Are leaders tired of psychological safety?

If you are a senior leader, there’s a reasonable chance that you’ve heard the phrase psychological safety, maybe more times than you can count. And while it explains an awful lot, it’s still hard to know how that actually helps.

Well that kind of fatigue is legitimate. Because knowing that psychological safety matters is not the same as knowing HOW to build it, without exposing yourself in ways that feel genuinely risky.

Google’s project Aristotle, which studied 180 teams, identified it as the single most important condition for team effectiveness. The evidence is overwhelming. So the real question is not whether it matters. It’s how you get there from where you are.

And if you want, you can build on Project Aristotle in a safe way.

With your current colleagues, talk about your own experiences elsewhere, outside your current team. When did you feel safe as part of a team somewhere else? And when didn’t you feel safe? And the objective is not to change anything, just to start sharing those experiences and having that kind of conversation.

3. Are there any signs of low safety in your team?

There are behaviours that show up in senior leadership teams that are easy to misread: someone who over-prepares for every meeting; a colleague who has become quietly detached, not quite present in the room; an anxiety that sits just under the surface, showing up as irritability or excessive caution.

These aren’t personality quirks or performance issues, they’re signals. And what they’re often signalling is that someone in the team doesn’t feel safe enough for people to show up as they really are. And a CEO might be observing these behaviours in their team or experiencing them personally without ever having connected them to what’s actually going on underneath.

So to explore this yourself, practise looking for what’s underneath those behaviours. For example, if someone is being too detached or too careful, what are they protecting themselves from?

2. Your team’s real business isn’t being done as a team

The real conversations in most senior leadership teams aren’t happening in the meeting. They’re happening in one-to-one calls beforehand, in corridor exchanges afterwards, in messages sent that evening. And everyone in the team and beyond knows it

That matters because those conversations, however honest and necessary they feel, can’t be worked with collectively. They fragment the team and the rest of the organisation along fault lines that never get directly addressed.

And there’s a personal cost too. Sustaining the performance in that leadership room day after day, while the real dialogue happens everywhere else is quietly exhausting.

If you want to explore this some more, start with your own examples. When have you short-circuited what should really have been a whole team conversation for the sake of speed, convenience, or brevity?