Mission, Vision and Strategy Explained on One Page

Everybody is getting Mission, Vision and Strategy mixed-up and wrong – so here’s a handy one-page guide.

I don’t do much strategy work these days, in favour of my one-to-one and team work. But, I do get a little fed-up with all the remedial team and leadership coaching I need to do which is partly driven by organisations getting some of their structural factors wrong.

In particular, nobody seems to understand how Mission, Vision and Strategy should play nicely together, cascading from the top down. Other stuff that really bugs me includes:

  1. Why do organisations work on their values without having a good idea what their purpose is first? No wonder their people are confused about what their priorities are and how they should be behaving!
  2. And why don’t businesses get their long-term mission straight, before thinking about the mid-term or immediate future?
  3. Why does nobody seem to have a compelling vision now, instead of “Oh, let’s just carry on as before but maybe do a bit more of it.“?
  4. Why is everybody so terrified of doing proper competitive analysis that their strategy is really just a list of stuff they were going to do anyway, instead of a way to win in their marketplace?

Anyway, rather than just rant, I thought if I put it all on a handy one-page guide, that might actually be useful. Click the image above and then alt-click it to save as or download your copy.

As usual, please leave me a comment if they’re still open below, or tweet me @NickRobCoach. Tell me I’m wrong, and that your organisation has a proper, cascading Mission, Vision and Strategy covering all the points I’ve listed.


“Thanks, your work was almost adequate”

What should leaders say and do when someone’s work is disappointing?

The comedian Henning Wehn performs a joke about a German baby that doesn’t speak at all until it’s five years old – and only then to complain that things are no longer satisfactory.

Here he is delivering the punchline to Alan Davies’ setup on BBC’s QI:

This joke actually tells us a lot about the causes of a problem that leaders sometimes share with me – what should you actually say when someone delivers a rather disappointing piece of work and then expects some praise or thanks from you?

My challenge to those leaders when they raise this issue is this – have you been a bit like that German baby and been too silent until now?

By which I mean the following:

  • Have you previously set out clear enough expectations of what a great solution to this work would look like?
  • Have you previously given this person enough positive feedback so that they know what their strengths are and how much you value them?
  • Have you previously spent enough time coaching and developing this person, so that they’re definitely capable of delivering what’s required?

If you can’t honestly put your hand on your heart and say “Yes, I have previously done enough of that”, then you’ve been too much like that German baby and have spent too long being silent because things were tolerable before.


Your choices now that the disappointing work has been delivered are much narrower than before. And – and this is really important – the blame probably lays at your feet, because it means you’ve likely missed one of the factors I’ve described above.

I’ve spent lots of years not quite living up to my own standards as a leader and have coached loads of others through similar situations, so I have some experience. Here’s how I would chart my way through a ‘disappointing output’ situation:

  1. Say a proper thank you, like you mean it;
  2. Own up in a neutral and non-complaining way: “This is different from my expectations, can we talk through that?”
  3. Be specific: “I was expecting ‘A’ and this looks like ‘X’.”
  4. Ask for what you now need. If you can live with the output as it is, but want it to be better next time, skip this stage and the next. If not, you need to say something like: “I do need this to meet the following criteria (and list them), so I will need you to re-work it please.”
  5. Ask them to describe their version of that output ‘X’, by saying something like: “Tell me how you’ll know that you’ve done a great job on this, before it gets to me?”
  6. Ask for what they need from you: “What support, resources or information might you need from me, so that you can do a great job with work like this?”

Leading is a tough job. And even when you have done everything I’ve suggested above, people will still deliver disappointing outputs to you, for a whole load of reasons. Don’t be too tough on yourself though, despite my accusing you of being like that German baby!

My point is, it isn’t necessarily your fault, but it is your responsibility. If you want to be a great leader, and you’re not getting the results you want – try a different way. And if that doesn’t work, try another.

And don’t be afraid to seek that support that you need, so you can be as resourceful and flexible in your approach as you need to be.

As usual, please leave me a comment if they’re still open below, or tweet me @NickRobCoach. Tell me how you normally tackle this situation, and how that usually works out for you?


Leadership, Role-modelling and Behaviour

Leaders cannot NOT be role-models – so be the right kind

I know I keep banging on about this, but Behaviour is such an important thing for leaders to get right.

If you have any kind of authority, responsibility, power or even visibility in your organisation, other people will base their own Behaviour on yours.

This applies whether or not you’re formally called a ‘leader’ or ‘manager’ or whatever. You cannot not be a role-model; so be the right kind.

If you want to know who in your organisation sets the standard for how things are done and what’s the right way to Behave with each other – take a look in the mirror. If you find yourself complaining or worrying about some aspect of the culture in your business, the person looking back at you from that mirror is the one who sets the tone.


People sometimes ask me, “Well, what do you even mean by ‘Behaviour’?”

The answer is simple – everything you do and everything you say.


What makes things tough for leaders and anybody who wants to manage their own Behaviour, is that what you say and do on the outside is actually the end result of a long chain of stuff that happens inside our heads and bodies – and which is often largely unconscious.

To make a start in managing your own Behaviour I recommend two simple actions:

  • First, as you interact with others, be very clear about what outcome you want to achieve. Behaviour without Intention is not managed. Remember:

You cannot hit a target which is not there

  • Second, have some kind of ‘Reflective’ practice. The best way is to keep a diary or journal where you can reflect on your day and set your intentions for the next.

You know yourself mostly by your thoughts. Everyone else in the world knows you only by your actions. Remember this when you feel misunderstood. You have to do or say something for others to know how you feel.

James Clear

As usual, please leave me a comment if they’re still open below, or tweet me @NickRobCoach.

What aspects of being a role-model, or of Behaviour at work are important to you?





One Page Leadership

What should leaders actually *do*?
The whole of Leadership on one page, free download, no sign-ups.

Click the picture above and then right-click and select ‘Save as…’ to download your copy.

Inspired by some work a client organisation was doing this week, I wanted to get the whole of my mental leadership checklist to fit on one page.

These are the factors I’ll typically run through when I’m coaching someone in a leadership role and want to help make sure they’re covering all the bases that their role demands.

It’s useful for newly-appointed leaders and well-established leaders who want to keep their approach fresh.

This is not the only way of thinking about leadership, but if you include all of these aspects, you can’t go too far wrong.

(This simple structure can also be especially useful in situations where people don’t already think of themselves as “leaders”, even when they’re responsible for and reliant on the work of several other people.)

As usual, please leave me a comment if they’re still open below, or tweet me @NickRobCoach.

  • What aspects of your own leadership do you like to regularly check on
  • What advice would you give to other people who aren’t sure about their leadership?

Leadership Quickies

Four leadership mistakes you probably don’t even know you’re making

1. Not giving one-to-one attention to each of your team members
Leaders should act as a mentor or coach and listen to each person’s concerns, needs and ambitions, giving empathy and support, keeping communications open and setting challenges. This fulfills a deep need for respect and celebrates the individual contribution that people can make to the team. You’ll very quickly lose the right people and bring out the worst in the wrong people if you don’t do this.

2. Being safe and boring
A steady pace is all very well, but people and organisations sometimes need a leader to challenge assumptions, take risks and ask other people for their ideas. This helps stimulate creativity and develop independent thinking. When times become hard, you’ll wish you’d fixed this particular roof when the sun was shining.

3. Not having a Vision
Being able to talk about an inspiring and attractive view of the future position of your team, department or organisation is perhaps the key factor that sets great leaders apart. It isn’t difficult and it doesn’t have to be grand or world-changing (unless it is); but you do need to do it.

4. Forgetting that You’re a 24/7 Role-model
I get that it’s a tough thing to be an always-on role-model. Everybody looking to what you say and do, all the time. It is wearing. And it also just comes with the territory. People will adopt their way of doing things from watching you. Please remember that you need to be a role model for the right behavior, so that this instills pride and gains respect and trust. You don’t need to always be perfect – that isn’t possible for anyone – but you do need to visibly put it right when you haven’t been.


Tools to Inspire Others

Six ways that leaders should be able to inspire the people around them

These are some fairly basic tactics for the leaders’ kitbag. Six ways that you should be able to apply day-to-day, even moment by moment, to help the people around you feel inspired.

Click the image above for a full-size version and/or right-click it to download a copy.

If you notice that you’re making excuses or feeling unable to apply any of these, in general or with specific people, it’s worth asking somebody else to apply them to YOU first of all. It may be that, as the leader, you’ve lost sight of your own capabilities or resourcefulness, aren’t really feeling the ‘why’ at the moment, or just need to hear something inspiring yourself first.


Helping People to be Team Players

The top four reasons why people don’t always act as part of your team

Lots has been written about why people might want to be part of a team or group. But the issues behind why people don’t always behave like team players even when they could are much less well known. Even more unfamiliar are the steps you can take to get them back on-board, provided you know a little about what’s driving them.

I’ve set out below the top four reasons why people don’t always act as a fully-paid-up member of your team, and what you can do about it. There are more reasons than these, but these four are the ones you’re most likely to encounter at work. Let me know if you’ve got a different type on your team, and I’ll try to help!

Here are the four situations we’ll be looking at:

  1. The erratic shooting-star
  2. The defender of the status quo
  3. The detached daydreamer
  4. The toxic specialist

1. The erratic shooting-star

You may have someone on your team who is usually initially enthusiastic about new initiatives. Or who is always finding something interesting or shiny “over there”, slightly off the path of where you’re trying to get to. You may have seen that this person’s enthusiasm can often be enough to distract the rest of the team (and my experience is that they’re great at parties too). You’ll probably also have seen that they often run out of steam before actually delivering anything good.

To get this person fully on-board you’ll need to legitimise their investigations and explorations and make the most of their strengths. Find ways to have them investigate ideas, resources and opportunities. You may need to manage their expectations, so that what they are investigating are legitimate, current requirements for your unit, not stuff that is too far away from your goals. Have them present their findings to the rest of the team, and make sure that they get recognition for having done this. Do not make them responsible on their own for delivering on these ideas. But do enlist their help in keeping the people with lead responsibilities enthused and supported.

2. The defender of the status quo

You may have someone on your team who is usually responsible, committed and loyal. Yet there are times when people with these traits don’t act like complete team players. In my experience, this is particularly prevalent when forces outside your immediate team are driving changes. Or when there are on-going uncertainties in the external operating environment. In those times, this person may act like the last line of defence, holding back the barbarian hordes – when you actually need them to help with changing the existing order of things!

To get this person fully on-board you’ll need to do two things:

  1. Make sure that you (as the leader of the team) are fully committed to the changes that are taking place. You’ll need to be able to argue in their favour, both logically and emotionally. This is all about sending a clear signal of how you most need this person to direct their loyalty to you and the team;
  2. Help them see that there are practical steps you can all take to make the most of the changes or uncertainties. Boost their confidence by demonstrating that your team is not helpless.

3. The detached daydreamer

You may have someone on your team who is usually easy-going, agreeable and happy to go with the flow. But there may be times when you’ll find them saying yes to things without any real intention of doing them. Or you may notice them taking dubious short-cuts. If you’re not careful, you may not notice until it’s too late that this person has been ignoring problems or failing to deal with stuff – basically just sitting on it.

To get this person fully on-board with the team, recognise that what they really want is a sense of peace and harmony. They may have forgotten that to get to peace and harmony, we often need to work through problems with hard physical effort, not disappear into our inner worlds.

Make sure they are acutely aware of the problems or tasks that were previously being ignored. If possible, enrol others in expressing how uncomfortable or disturbed this person’s inaction has made things for them.

To the extent that you can, encourage physical exercise or assign tasks that involve physical effort to help get them out of their heads a little.

4. The toxic specialist

You may have someone on your team who has developed a deep understanding of a particular area. They may also be the “go-to” person, specialising not only in their subject, but also in their knowledge of the organisation and how to access its resources. In the bad times, you may find this person to be highly critical of others. And that there is a trail of ‘casualties’ in their wake – people who have not felt willing or able to live up to being their colleague.

The key thing to understand about this person is that, above all else, they value competence. As part of, or even leading, a team of competent, high-performing people with the independence to manage their way of doing things, they’re great! Change any one of those components and they can become extremely and unconsciously toxic.

There are three things you must do to help get this person back on-board with your team:

  1. Teach them that the abilities to get on with others of all levels of skill, and to develop their colleagues for the longer-term, are themselves competences. And that you require them to become good at these things too.
  2. Make efforts to enrol them in designing any changes to workflows (and they’ll be reluctant to ‘waste’ time on this). Do not make changes without genuinely listening to their views.
  3. Decide whether or not their value to the business, if they don’t change, is outweighed by the problems they are causing.

Three Empowerment Techniques

Three simple ways you won’t have thought of to help someone empower themselves at work

OK, you might have thought of some of these, but they’re so simple, and so effective, that they often seem to get overlooked and are definitely worth repeating.

First things first, notice that it’s about helping someone to empower themselves, not doing it for them (which is actually disempowering). I reckon a lot of corporate programmes fall down right at this first hurdle, trying to spoon-feed empowerment to their staff instead of creating the conditions in which people want to take power for themselves. Perhaps that second option is just a bit too scary in some organisations?

1. Ask for their help

Nothing helps people realise what they’re capable of better than an opportunity to help somebody else. If you can do this in a way that is genuine, i.e. on something where you really do need their help, that’s good. If you can do it in a way that shows that asking for help is itself an act of strength, not weakness, even better.

2. Tell them what you see

This one is really so sweet and so powerful that it should come with a government health warning! People take themselves for granted. They forget about their good qualities and they focus on the things that they don’t like about themselves. You can change that in an instant with this way of giving people recognition.

Take a moment to remind someone about a resourceful quality of theirs that you have noticed them using. The format is really simple, but does take some guts to use. It goes like this: “I noticed that you were really [resourceful quality] during [recent situation]; that’s a great quality to have.”  Here’s an example of the kind of thing I’ll say to the barista in my coffee shop, just for practice:

I noticed that you were really calm and helpful with that difficult customer just now. That’s a great quality to have.

3. Be kind in their presence

Everybody knows by now that acts of kindness are contagious; when you see someone being kind you tend to pay it forwards yourself.  People are less aware that there’s an unconscious association of kindness with resourcefulness. It’s like part of your brain says to itself: “Oh, I’ve just been kind! I must have the strength of mind and physical resources that mean I can spare some for others”. Whenever you get the chance, role-model this for people and use the contagious power of kindness to remind people just how resourceful they really are.