Leading Millennials and Different Generations

The only Guide you’ll ever need for Managing those Tricky and Demanding Millennials
#Irony 😉

If you looked around the world of leadership and management at the moment, you’d be forgiven for thinking that there’s a real problem in the way that people born between the mid 1980s and the early 2000s – the ‘Millennials’ – are behaving at work and in how they need to be managed.

But actually, there’s a much simpler and lazier explanation as to why so much is being written about this generation and its leaders. Since April 2016 Millennials have been the largest demographic in the western world, in the USA for example, overtaking Baby Boomers (76m people) by at least a million. If you’re a member of or a manager of this generation, that makes you an easy marketing target.

Since I’ve been coaching different generations (from people in their 80s to their late teens and everything inbetween) for over 18 years now, I didn’t want to miss out on the chance to jump on this particular rickety bandwagon. So I’ve produced my own guide on how to manage the main generational groups.


You’ll see in the table below, that I’ve set out each generational group (Baby Boomers, Generation X, Millennials and Generation Z) together with their: Wants, Needs, Flaws and Super Powers.

And I’ve also given a series of four Top Tips for the Leaders of each generational group.

I’ve based this analysis on both my years of experience in working with different people and on some of the actual real research into what motivates and makes people tick. The definitions of the generations are vague (it’s done by marketing people…), and the birth years tend to overlap quite a lot; sorry.

If you have several different generations in your workplace, or are struggling to successfuly lead people from the Millennial group, then I hope this will help.


Click the picture below and then right-click it and select “Save as…” to download your own copy:

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